D2C For People & Planet #01 - The Wrap-Up
Driving sales with purpose
There was some really interesting discussions taking place around driving sales with purpose. The biggest take-aways that I can share for anyone who missed out would be that, to get you customer parting ways with their hard earned cash, as a brand you need to be transparent & share.
Always give & make sure it is full of value as your customers will become your community. Eventually they will give back for the long term to benefit you.
At the same time, you need to be transparent about everything you do. We may get things wrong along the way, but acknowledging the mistakes rather than hiding them will eventually pay off.
Our first event D2C for people and planet went off with a bang. So thankful for everyone that came along to hear from our fantastic panel: Ben Gallagher, Edward Bolton & James Ludlow.
Engage Your Community
Ben Gallagher’s story of how he has and continues to build & grow Luxe Collective Fashion’s momentum was one of full of honesty. We heard how important it was to give his audience value at every step, being authentic (from the products to who the team are) and listening to what his community of customers want to see from the brand.
The fashion and apparel industry has had a bad rep when it comes to sustainability and ethics, but Luxe Collective have taken the bull by the horns and are making high end fashion accessible and sustainable.
Having an active role within the circular economy was just one of many elements that all come together to break down the barriers for customers seeking high-end fashion.
Transparency & Trust(Pilot)
If your product is not fit for purpose & your service is below par, then you will quickly find out.. but don’t try to hide it. Learn from it. Embrace all review feedback good or bad.
Ed Bolton from TrustPilot spoke about how the platform is the perfect tool to power a community with purpose, build trust, engagement and importantly provide transparency between new and old customers.
Don’t wait for perfection
There is no better time than now.
One of the best learnings from the evening was that whatever plans you many have as a brand, put them in to practice as soon as possible. Incremental positive change is better than no change at all and your customers will applaud (and stay with you) for trying.
For those trying to perfect purposeful sales, you will be left behind. 72% of consumers consider sustainability in their purchasing decisions. We will leave that one to sink in.