Is your user experience positively unforgettable?
Are you running a Shopify e-commerce store and struggling to increase your conversion rates?
With only a 1.3% average conversion rate for e-commerce sites, it's crucial to have a website that delivers an unforgettable user experience. In this article, we'll explore some tactics based on consumer psychology that can help you improve your website's design and branding. By making your website easy to understand, employing clear CTAs, and showcasing your products with high-quality visuals, you can increase conversions and retain more customers.
TL;DR, then here are your highlights:
Easy-to-Navigate Design for Your Shopify E-commerce Store
Emphasise Actions with Clear CTAs and Buttons
High-Quality Visuals to Showcase Your Products
Boost Your Shopify E-commerce Store with Effective Branding
Work with a Shopify Agency in London to Accelerate Your Growth (👋 )
What is the lasting impression that your website has on your customers? Is it one that converts them and keeps them returning for more? In the Direct-to-Consumer (D2C) world we know that acquisition and retention are important but before you dive into spending money trying to reach your customer are you confident that your website delivers an unforgettable user experience? And a positive one at that!
With the average conversion rate for an e-commerce website standing at just 1.3%, you have to ensure that you give little reason for your customers to leave your site - the modern world already presents a plethora of distraction tactics!
But how can you increase that 1.3% to make sure that all your hard work in acquisition and retention isn't wasted?
There are so many facets to the customer’s buying journey, and what might work for one business won’t necessarily work for another. However, there are a number of tactics that are based on consumer psychology which can change the game for you, and many of them employ creative elements. Let’s dive in.
Make your website super easy to understand
You’ve got about 10 seconds to make an impression when someone clicks on your website.
Imagine if the first thing they saw was a muddled, difficult to understand home page. You’re gonna lose them, fast. Successful e-commerce businesses make their information easy to digest and actionable.
Your homepage should tell visitors exactly who you are and what you do as soon as they click on your site. If it doesn’t, you can kiss that potential customer goodbye before they’ve even got to your product.
Easy to navigate product ranges will help keep your customers attention. These could be arranged in a myriad of ways (by product attribute, issue or solution) but the important thing to remember is that the customer shouldn't have to spend long seeking this information out and these should be visually distinctive.
Here is an example from Hoxton Macs where we used an in page quick link navigation to help customers refine their search using visual cues.
Employ clear elements such as short sign-up forms (nb. removing just one field can improve conversions by 26%!) and pre-fill checkout options. And absolutely design your site for mobile; more than half of all internet traffic now shops via their mobile phone.
Emphasise actions on clear CTAs and buttons
It is so simple, but this is forgotten more often thank you think!
Making your offers stand out can have a big impact on how many people click on them. Prominently placed and strategically coloured CTA (call to action) buttons have a much higher likelihood of converting customers than ones that hide in the shadows or don’t offer a clear choice.
Here is a very visually arresting example from Proviz
However, be careful not to offer too many CTAs, which can overwhelm visitors and achieve the exact opposite. And one of our golden rules...brand consistency is key. Don't over-right your brand language by using off-brand colours or typography - rather than drawing your customers in it might leave them wondering who you are and what you stand for.
Use high-quality images and videos to showcase your products
You’re an e-commerce store. If you’re not showing off the products you sell in a way that makes them irresistible to buyers, you’re missing a trick.
Sometimes the most obvious solution can make the biggest difference. And how you display your products really comes into that. Customers can’t physically see or touch your products, so take advantage of the next best thing - high quality images and videos. Doing so will help customers visualise what they will be getting and more will click ‘buy’.
If you have product ranges make sure that the imagery is distinctive so that customers can be confident they are buying the right thing. A mix of product photography and lifestyle can work wonders in many categories - particularly those in newer categories when customers might need a visual cue on how the product should be used.
Improving your website's content can have a positive impact on a multitude of deliverables, including your conversion rate, cart abandonment levels, and length of visit. By following these tips and working with a Shopify agency in London, you can power up your website and attract more paying visitors to your e-commerce store.
Contact us at to learn more about our successful framework for accelerating your growth through brand creative strategies.
