Strategies that have gained significant traction are the "Build-a-Box" and product “Bundling” features. These functionalities not only offer personalised shopping experiences but also drive higher average order values (AOV), improved Conversion Rates (CR) and customer satisfaction
In the dynamic world of e-commerce, enhancing customer experience while boosting sales is paramount. Two strategies that have gained significant traction are the "Build-a-Box" and product “Bundling” features. These functionalities not only offer personalised shopping experiences but also drive higher average order values (AOV), improved Conversion Rates (CR) and customer satisfaction. At Eleven, a leading Shopify agency based in London and Brighton, we specialise in implementing these innovative solutions to propel e-commerce growth., with notable success coming from Trip Drinks & Kavee.
Build-a-Box allows customers to curate their own selection of products within a predefined framework. This feature is particularly popular among subscription-based businesses, enabling consumers to tailor their orders to their preferences. For instance, a food-tech platform might offer a "Build-a-Box" option where customers select their preferred snacks for a monthly delivery. This personalisation fosters a deeper connection between the brand and its customers, enhancing loyalty and satisfaction.
Product Bundling, on the other hand, involves combining related or complementary products and offering them as a package deal, often at a discounted price. This strategy not only increases the perceived value but also encourages customers to purchase more items than they might have individually. For example, a skincare brand might bundle a cleanser, toner, and moisturiser together, promoting a complete skincare routine and increasing the overall sale.
Implementing these features can lead to substantial improvements in key performance indicators:
One of the most exciting implementations of Build-a-Box functionality was for Trip Drinks, the UK’s leading CBD drink brand. Trip Drinks wanted to give customers greater control over their selections while ensuring a seamless checkout experience. We teamed up to create a fully customised Build-a-Box feature that integrated directly with Shopify, using Recharge’s Subscription and flow features.
Trip Drinks needed a user-friendly Build-a-Box system that allowed customers to mix and match their favorite flavors while maintaining an intuitive interface that simplified the selection and checkout process.
We, Eleven developed a bespoke solution using Shopify’s robust API with Rechgarge, creating a flexible and engaging Build-a-Box experience. Customers could now:
By leveraging the Build-a-Box model, Trip Drinks successfully enhanced personalisation and boosted revenue, showcasing how thoughtful, on brand customisation can drive customer loyalty and business growth.
At Eleven, we pride ourselves on crafting bespoke bundling strategies that align with our clients' brand identities and business objectives. Our approach involves:
Our collaboration with clients has led to tangible results, such as a 9-30% increases in AOV within two weeks of implementing bundling and build a box solutions. This success is a testament to our commitment to delivering strategies that not only meet but exceed our clients' expectations.
When integrating Build-a-Box or product bundling features into your e-commerce platform, consider the following:
Incorporating Build-a-Box and product bundling features into your e-commerce strategy can significantly enhance customer engagement and boost sales. By offering personalised and value-driven options, businesses can differentiate themselves in a competitive market. At Eleven, we are dedicated to helping brands harness these strategies to achieve sustainable growth and success in the digital marketplace.
Drop a line if you want to talk about implementing your own ‘out the box’ or customer bundle and build a box features.
