Why is Shopify the right e-commerce platform for you
As a branding, web design, and development agency, we've had the pleasure of working with countless e-commerce businesses, both big and small. And one thing we've learned over the years is that choosing the right platform for your online store can make or break your success.
We've seen the good, the bad and the ugly and for the vast majority of D2C e-commerce businesses we always recommend Shopify.
First of all, let's talk about why Shopify is a great choice for small businesses. For starters, it's incredibly user-friendly, which means that even if you don't have a ton of tech experience, you can still set up and manage your store with ease. Additionally, Shopify offers a wide range of pre-built templates, making it easy to create a professional-looking store without needing to know how to code. And with the Shopify App Store, you can add features and functionality to your store without the need for bespoke development.
But don't think that just because Shopify is great for small businesses, it can't handle the needs of larger e-commerce businesses as well. In fact, some of the biggest and most successful online stores in the world are powered by Shopify - Patagonia, Kylie Cosmetics and Heinz!
One of the biggest advantages of Shopify is its scalability. As your business grows, Shopify can grow with it. With Shopify, you can easily add more products, increase your traffic, and expand into new markets without having to worry about your platform being able to handle it. Plus, Shopify offers a wide range of features and tools to help you manage your store, including inventory management, shipping and tax calculators, and even the ability to sell on social media platforms like Instagram and Facebook.
Shopify has 4 different package and pricing options - basic through to Shopify Plus.
| Shopify Plans | Monthly Cost | Best For? |
| Shopify Starter | £1 | Selling on social media only |
| Basic Shopify | £25 | Small businesses or individuals just starting out |
| Shopify | £65 | Small and medium businesses who need more staff accounts and reporting |
| Advanced Shopify | £344 | Medium to large businesses who would benefit from lower transaction rates and priority shipping |
| Shopify Plus | £2,000 | Enterprise businesses |
Another advantage of Shopify is the security. Shopify takes the security of your store and your customers' information very seriously. All Shopify stores are PCI compliant, which means they meet the strict security standards required by credit card companies. Additionally, Shopify offers a range of built-in security features, such as fraud analysis and SSL certificates, to help keep your store and your customers' information safe. Shopify handles all your hosting and they have a staggering 99.9% uptime.
And we've left the best till last - Shopify converts 36% better than any other platform! That's because their checkout flows are tried, tested and streamlined. You are limited to the changes you can make to the checkout but with that conversion rate why would you want to change anything!
Whether you're just starting out or you're an established brand looking to expand, Shopify has everything you need to create a successful online store. With its user-friendly design, wide range of pre-built templates, and scalability, Shopify is the perfect choice for any e-commerce business. And with big brands like Chillys and Lindt using Shopify, you know it's a platform that can handle the needs of even the biggest e-commerce businesses. If you are looking for migration or building a Shopify store for your e-commerce business, don't hesitate to reach out to us as we are an expert in our field and would love to help you out.