Eleven builds subscription experiences designed for retention, loyalty and long-term revenue growth. From bundle builders and build-a-box setups to subscription-first PDPs, upsells, swaps and lifecycle automation. We design high-performing journeys that make subscribing effortless and genuinely valuable. Leveraging deep Subscription Intelligence™, UX expertise and data insights, we help brands unlock stronger LTV, healthier retention curves, and a recurring revenue engine built to scale.

E-commerce and shopify Subscription services

Bundles & Build-a-Box

Design and build flexible bundle and build-a-box experiences that increase AOV and subscription uptake. From mix-and-match logic to quantity breaks and incentives, we create intuitive systems that encourage routine-building, repeat purchases, and long-term customer commitment.

Subscription Flows & Functions

We design and optimise end-to-end subscription flows across PDPs, cart, checkout, and accounts. From Subscribe & Save UX tiggers to frequency controls and incentives, we reduce friction, improve clarity, and make recurring purchases feel effortless and flexible.

UX & Journey Design

Subscription-first UX design that guides customers from discovery to long-term retention. We map journeys across devices and touchpoints, improving hierarchy, messaging, and decision-making so subscribing feels like the obvious, valuable choice at every stage.

LTV, Automations & Swaps

Increase lifetime value with smarter retention mechanics. We design swap flows, pause and skip logic, milestone messaging, and lifecycle automations that reduce churn, reward loyalty, and encourage subscribers to stay longer and spend more over time.

Data, Analytics & Optimisation

We use subscription data, behavioural insights, and platform analytics to identify leaks and opportunities. From cohort analysis to A/B testing, we continuously optimise subscription performance to improve conversion, retention, AOV, and long-term profitability.

shopify agency London and Brighton

View our work

Eleven is our one stop shop for everything related to branding, from concept to execution. They built our website handling UI/UX and development. The site has a complicated functionality; our clients can custom-build their own sofa and the team at Eleven helped us determine how it worked for our stock and site.