Shopify Subscriptions: Build, Optimise & Scale Recurring Revenue
Bundle builders and build-a-box setups to subscription-first user flows.
Eleven builds subscription experiences designed for retention, loyalty and long-term revenue growth. From bundle builders and build-a-box setups to subscription-first PDPs, upsells, swaps and lifecycle automation. We design high-performing journeys that make subscribing effortless and genuinely valuable. Leveraging deep Subscription Intelligence™, UX expertise and data insights, we help brands unlock stronger LTV, healthier retention curves, and a recurring revenue engine built to scale.
E-commerce and shopify Subscription services
Design and build flexible bundle and build-a-box experiences that increase AOV and subscription uptake. From mix-and-match logic to quantity breaks and incentives, we create intuitive systems that encourage routine-building, repeat purchases, and long-term customer commitment.
We design and optimise end-to-end subscription flows across PDPs, cart, checkout, and accounts. From Subscribe & Save UX tiggers to frequency controls and incentives, we reduce friction, improve clarity, and make recurring purchases feel effortless and flexible.
Subscription-first UX design that guides customers from discovery to long-term retention. We map journeys across devices and touchpoints, improving hierarchy, messaging, and decision-making so subscribing feels like the obvious, valuable choice at every stage.
Increase lifetime value with smarter retention mechanics. We design swap flows, pause and skip logic, milestone messaging, and lifecycle automations that reduce churn, reward loyalty, and encourage subscribers to stay longer and spend more over time.
We use subscription data, behavioural insights, and platform analytics to identify leaks and opportunities. From cohort analysis to A/B testing, we continuously optimise subscription performance to improve conversion, retention, AOV, and long-term profitability.
shopify Subscription & Development agency
shopify agency London and Brighton
Eleven is our one stop shop for everything related to branding, from concept to execution. Clients can feel lost and unimportant with many bigger agencies, and we don't get that feeling with Eleven. In fact, we feel like the team's only working on our project due to their attention to detail and availability. Bigger agencies don't seem very available.
Eleven are design-orientated, rapid movers, and detail-focused without cutting corners, which impressed us. Eleven created a cohesive brand image and improved the site's UX, which resulted in increased conversions. The team was consistently available, organised, and flexible, with straightforward communication. They were knowledgeable, and their openness to feedback and quick response stood out.
The website has taken a huge step forward thanks to work and designs by the team at Eleven. We now have a far more professional store whilst maintaining the friendly and family feel of the business. Post-launch the site CVR has already started to increase and we have also seen churn reduce as a result.
I was impressed with their attention to detail and research. It was clear that Eleven had a great understanding of not only the e-commerce space, but our category. Their research prior to kicking-off the work was on point and gave faith in the project from the get-go. When we did dive into design and build, there was clear attention to detail and the level of output was high.
The biggest thing I would say about working at Eleven, beyond the great design & UX, is the culture you have built. You have a team of experts who are also leaders in their own right, and it’s been a pleasure working with them. Big shout-out to Nicola, Ben & the team.
This service is ideal for Shopify brands selling consumable, repeat-purchase, or routine-based products who want to increase predictable revenue through subscriptions.
In most cases, yes, but not always!
Audits ensure subscription decisions are grounded in real data, behavioural insight, and commercial opportunity — not assumptions.
We work extensively with Skio, Recharge, Loop and other Shopify Subscription Apps, selecting and configuring the platform that best fits your brand, products, and growth goals.
Both. We handle strategy, UX design, Shopify development, subscription setup, and optimisation — end to end.
Absolutely. Subscription optimisation and retention strategy are a core pillar of Eleven’s CRO Growth retainers.
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