Create & Launch: Brand-led Shopify stores designed and built to convert, scale and retain customers.
End-to-end design and build service for brands ready to graduate, elevate, re-platform or relaunch their Shopify experience for growth.
Create & Launch is Eleven’s end-to-end design and build service for brands ready to graduate, elevate, re-platform or relaunch their Shopify experience. We blend brand thinking with high-performing e-commerce UX to craft stores that feel unmistakably premium and stores that convert. Whether you’re an established Shopify brand seeking a full redesign or a fast-growth startup launching your first store, we build scalable foundations that set you up for long-term success, subscription growth, and future innovation.
Our E-commerce and shopify services for your DTC Brand
Conversion-focused, brand-rich experience design for ambitious DTC brands. We design Shopify experiences proven across mobile, subscription flows, and modern purchasing behaviours. Balancing clarity, emotion, and performance to guide users seamlessly from first impression to confident purchase and long-term loyalty.
We’re Shopify Select Partners delivering high-performing, scalable, and customisable Shopify builds engineered for growth. From clean theme architecture and custom features to advanced integrations and performance optimisation, we build fast, flexible storefronts designed to evolve, scale, and continuously improve as your business grows.
Seamless Shopify theme migrations and redesigns that modernise your store without disruption. We restructure navigations, templates, and content systems to improve conversions, strengthen mobile usability, and scale effectively and that's without compromising SEO or interrupting ongoing operations.
End-to-end Shopify store migrations delivered with precision and zero drama. We securely migrate data, products, customers, subscriptions, and content while protecting SEO, analytics, and performance. The result is a faster, cleaner, future-proofed store—ready to scale without operational risk.
Launch-ready Shopify builds for start-ups and early-stage DTC brands. We combine lean UX, conversion-first templates, and scalable architecture to deliver fast, affordable builds that look premium, perform from day one, and are designed to grow with your brand.
Subscription strategy, UX, and engineering built around proven subscription best practice. We design everything from selling plan architecture and bundle logic to quantity price breaks and customer portal customisation—maximising subscription uptake, retention, AOV, and long-term recurring revenue from launch. We integrate the best Apps; Skio, Recharge & Loop + more.
Distinctive brand identities built for modern DTC commerce. We create scalable visual systems, logo identities, and brand guidelines that translate effortlessly across Shopify, packaging, campaigns, and content—ensuring consistency, clarity, and emotional impact at every customer touchpoint.
Premium DTC packaging and print design that elevates unboxing, launch campaigns, and retail readiness. From packaging systems to inserts and physical brand assets, we design tactile experiences that reinforce brand value, drive memorability, and extend storytelling beyond the screen.
shopify agency London and Brighton
Eleven is our one stop shop for everything related to branding, from concept to execution. Clients can feel lost and unimportant with many bigger agencies, and we don't get that feeling with Eleven. In fact, we feel like the team's only working on our project due to their attention to detail and availability. Bigger agencies don't seem very available.
Eleven are design-orientated, rapid movers, and detail-focused without cutting corners, which impressed us. Eleven created a cohesive brand image and improved the site's UX, which resulted in increased conversions. The team was consistently available, organised, and flexible, with straightforward communication. They were knowledgeable, and their openness to feedback and quick response stood out.
The website has taken a huge step forward thanks to work and designs by the team at Eleven. We now have a far more professional store whilst maintaining the friendly and family feel of the business. Post-launch the site CVR has already started to increase and we have also seen churn reduce as a result.
I was impressed with their attention to detail and research. It was clear that Eleven had a great understanding of not only the e-commerce space, but our category. Their research prior to kicking-off the work was on point and gave faith in the project from the get-go. When we did dive into design and build, there was clear attention to detail and the level of output was high.
The biggest thing I would say about working at Eleven, beyond the great design & UX, is the culture you have built. You have a team of experts who are also leaders in their own right, and it’s been a pleasure working with them. Big shout-out to Nicola, Ben & the team.
Create & Launch is Eleven’s service for designing and building high-performing Shopify stores. It’s built for brands that want to redesign, migrate or launch on Shopify with a site that looks great, works smoothly, and is ready to grow.
Create & Launch is built primarily for established Shopify brands looking to redesign, replatform or modernise their store. It’s also ideal for fast-growth start-ups launching their first brand and site. If you need a high-performing, subscription-ready Shopify experience that reflects your brand and supports scale, this is the right service.
Every project starts with an audit and includes brand-led UX design, Shopify development, scalable theme architecture, mobile-first optimisation, and launch support. Depending on your needs, this may also include brand identity, packaging, subscription UX setup, and custom features.
Timelines start from 8 weeks onwards and depend on complexity, number of templates, subscription requirements, and whether brand creation is included. We scope timelines transparently at the start, with clear milestones and weekly communication.
Both.
We use Eleven-optimised Shopify theme frameworks to deliver fast, scalable stores that avoid unnecessary technical debt. When required, we design and build fully custom sections, flows, or templates — especially for subscription journeys, bundles, and landing pages.
Yes, for sure. We're just getting started! Most Create & Launch clients continue into our CRO Growth / Ongoing Success programme, where we run monthly UX improvements, landing pages, A/B tests, subscription optimisation and ongoing enhancements. This ensures your new store continues to improve post-launch.
