Design-led Shopify & Shopify Plus Agency for food & drink, FMCG and CPG brands

Creative that converts. For the innovators of tomorrow.

At Eleven, we partner with ambitious food and beverage brands to design, build and scale Shopify eCommerce experiences that fuel growth. From challenger coffee roasters to functional drinks disruptors, from emerging snack innovators to household staples — we know what it takes to thrive in the direct-to-consumer space.

We don’t just build Shopify sites. We create digital storefronts that bring your brand to life, streamline the path to purchase, and drive measurable results.

Why Food & Beverage Brands Choose Eleven

• Deep DTC expertise → We’ve worked with fast-growth food and beverage brands across coffee, matcha, alcohol, and health products.
• Conversion-focused design → Every page is built to convert browsers into buyers, and one-time buyers into subscribers.
• Seamless subscriptions → We specialise in subscription UX, retention flows, and bundle builders to maximise repeat revenue.
• Future-ready builds → Flexible modules and scalable Shopify architecture designed to grow with you.

Our Shopify Process

1. Audit

We uncover where your Shopify store is winning — and where it’s leaking. From site performance and analytics to subscription data and customer journeys, we benchmark your growth potential.

2. Brand

More than logos and colours — we define how your story is told online. We craft visual identities and digital systems that resonate with your audience and differentiate you from the competition.

3. Build

From UX wireframes to custom Shopify development, we bring design and strategy together in a high-performing build. Expect smooth subscription flows, intuitive navigation, and frictionless checkouts.

4. Maintain + Grow

Post-launch, we partner with you to optimise CRO, retention, and customer lifetime value. Data-driven insights, A/B testing, and growth strategy keep your brand evolving.

We are Specialists in Shopify Subscriptions

Subscriptions are the heartbeat of food and beverage DTC. At Eleven, we design and implement subscription journeys that feel intuitive, rewarding, and flexible for customers. Whether you’re using Recharge, Skio, or Loop, we build experiences that increase conversion, reduce churn, and scale recurring revenue.

Brands We’ve Helped Grow

We’ve partnered with food and beverage innovators including:

• Kickback Coffee – Elevating subscription UX and customer experience
• JENKI Matcha – Flexible Shopify design with Recharge integration
• Trip Drinks – Conversion-led bundles and subscriptions plus growth strategy

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FAQs: Shopify for Food & Beverage

Q: Why is Shopify the best platform for food and beverage DTC brands?
A: Shopify offers the scalability, subscription integrations, and checkout optimisation that food and beverage brands need to grow direct-to-consumer sales. With Eleven, you’ll get a store designed to convert and built to scale.

Q: Can Eleven help optimise my existing Shopify store?
A: Yes. Through our Audit and Grow services, we identify what’s working, where revenue is being lost, and how to improve customer journeys to increase conversion and retention.

Q: Do you only work with established brands?
A: Not at all. We partner with start-ups, scaling brands, and established businesses — tailoring our process to your stage of growth and commercial goals.

Q: What subscription platforms do you work with?
A: We specialise in Recharge, Skio, and Loop, and we customise the UX to fit your brand. Our focus is on increasing sign-ups, reducing churn, and building lifetime value.

Q: How quickly can a new Shopify food & beverage store go live?
A: Timelines vary by scope, but most projects launch within 8–12 weeks. We also offer phased builds to get you selling sooner while scaling over time.

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