Shopify for DTC brands
We help direct-to-consumer brands design and build Shopify experiences that win attention, drive conversion and keep customers coming back. From drinks and wellness to fashion and lifestyle, we work with DTC leaders who blend creativity with commercial intent.
Shopify for DTC Brands
Creative that converts for the innovators of tomorrow.
We help direct-to-consumer brands design and build Shopify experiences that win attention, drive conversion and keep customers coming back. From drinks and wellness to fashion and lifestyle, we work with DTC leaders who blend creativity with commercial intent.
Audit | Brand | Build | Grow
Who we help
Modern DTC brands with:
- Strong product-market fit and early traction
- Rapid growth or international expansion ambitions
- Retention and LTV challenges
- A brand that needs polish, consistency or scale
- Fragmented tech stack — subscription, loyalty, reviews, tracking
- Internal teams needing a partner that thinks beyond delivery
The challenges we solve
- Flat conversion rates despite heavy paid acquisition
- Unclear value propositions or weak storytelling
- Slow site performance from bloated themes or app overload
- Retention gaps — low repeat purchase, unclear post-purchase flows
- Operational inefficiencies — fulfilment, analytics, data
- Design inconsistency across digital and physical brand touchpoints
We design for conversion and code for scale — bridging brand and performance to make every visit count.
Our process & services
1) Audit
A strategic snapshot of what’s driving growth and what’s holding it back.
- Conversion, UX and speed audit (home, PLP, PDP, checkout)
- Analytics, attribution and tracking health check (GA4, Shopify)
- Customer journey mapping — acquisition to repeat purchase
- Benchmarking and growth roadmap
Outputs: Audit deck, insights dashboard, 90-day action plan.
2) Brand
Distinctive, consistent and conversion-ready creative for modern DTC.
- Visual identity systems and design refresh
- Component-based UI kit for scalable page design
- Creative direction for photography and content
- Brand messaging and positioning refinement
Outputs: Brand toolkit, design system, content templates.
3) Build
Premium Shopify design & development that balances story and speed.
- Custom theme design and Shopify OS 2.0 development
- Subscription & bundle experiences (Recharge or Skio)
- Optimised PDP and collection architecture
- Metafields/metaobjects for flexible content management
- Advanced merchandising (upsells, gifting, bundle logic)
- Headless or hybrid builds for performance and flexibility
- Integrations: Klaviyo, Skio, Gorgias, Recharge, Okendo, LoyaltyLion
Outputs: Fast, modular Shopify site ready to convert and scale.
4) Grow
Growth doesn’t stop at launch. We help your brand evolve and outperform.
- CRO & UX experimentation
- Email and retention strategy (Klaviyo, Attentive)
- Seasonal campaign design & merchandising
- Ongoing content and SEO improvements
- Monthly trading sprints and reporting
Outputs: Continuous improvement roadmap, measurable gains in CVR, AOV, LTV.
Featured Case Study — Trip Drinks
Sector: DTC Beverage & Wellness
Engagement: Shopify design, development & optimisation
The brief
Redefine Trip’s digital presence to match its cult offline visibility. The goal — elevate design and UX while driving conversion and retention across international markets.
What we delivered
- Premium Shopify build with flexible modular sections for content and storytelling
- Subscription flow (Recharge) designed for clarity and speed
- Metafield architecture for scalable product data and merchandising
- UX refinement across navigation, cart, and checkout
- Performance optimisation focused on speed and Core Web Vitals
- Global readiness with Shopify Markets, Expandsion store setup and localisation
Highlights
- A refreshed digital experience that reflects the brand’s premium energy
- Increased conversion and subscription sign-ups
- Faster load times and cleaner admin management
See the full story: Trip Drinks × Eleven
What makes Eleven different
- Creative that converts — our brand work drives measurable impact
- Commerce-first strategy — rooted in UX, data and user behaviour
- Tech-smart builds — leveraging Shopify’s latest tools (without unnecessary apps)
- Agile delivery — clear communication, flexible sprints, transparent pricing
- Experienced team — founders, designers and developers hands-on every project
Example features for DTC brands on Shopify
- Subscription & bundle UX (Skio, Recharge)
- Modular homepage and content builder
- UGC & reviews integration (Okendo, Yotpo)
- Gifting & referral mechanics
- Post-purchase upsell and loyalty integration
- Market expansion & localisation
- Analytics dashboard & reporting
FAQs
Do you work with early-stage DTC brands?
Yes — we support funded start-ups through to established market leaders. Our packages scale to your size and goals.
Do you manage migrations?
Absolutely. We handle platform migrations (WooCommerce, Magento, BigCommerce) with minimal downtime and full SEO continuity.
Which subscription platforms do you recommend?
We typically recommend Skio, Loop or Recharge — both integrate natively with Shopify and deliver great UX and flexibility.
Do you offer post-launch support?
Yes. Our Grow retainers cover experimentation, UX optimisation and proactive strategy.
Can you work internationally?
Yes — we manage multi-market setups, currencies, and languages for global DTC operations.
Let’s build what’s next
If you’re a DTC brand ready to blend creative impact with commercial growth — we’d love to help.
Audit | Brand | Build | Grow — the four pillars of high-performing Shopify brands.
Reach out at hello@weareeleven.co
