Shopify for Home & Decor Brands

Creative that converts for the innovators of tomorrow. We build high‑performing Shopify experiences for home & decor brands — from paint and wallcoverings to furniture, lighting, and lifestyle goods. Whether you’re a start‑up, scaling challenger, or an established market leader, Eleven is your partner for growth.

Audit | Brand | Build | Grow

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Who we help

Home & decor brands with:

• Rich, visual storytelling and seasonality
• Complex variants, finishes and bundles (size, shade, fabric, hardware)
• Sample ordering flows and swatch selectors
• High‑consideration purchases requiring education and comparison
• Trade/wholesale, B2B price lists and quotes
• Multiregion catalogues, languages and fulfilment

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The challenges we solve

• Low conversion from inspiration to basket due to unclear merchandising or slow site speed
• Fragmented brand across packaging, imagery and UX
• Hard‑to‑manage catalogue (hundreds of SKUs, extensive metafields, collections and filters)
• Sampling friction — poor swatch journeys and low sample-to-full purchase rate
• International complexity — prices, taxes, duties and content per market
• Trade needs — gated pricing, quick order, net terms, and VAT handling

Our approach blends brand craft with commercial rigour so every pixel earns its keep.

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Our process & services

1) Audit

A deep dive into your brand, data and customer journey to prioritise quick wins and growth levers.

• Conversion, speed and UX review (home, PLP/collection, PDP, cart, checkout)
• Analytics & tracking health check (Shopify, GA4, Clarity)
• Subscription & retention opportunities (Klaviyo, loyalty, replenishment)
• Content & SEO audit (naming, navigation, internal linking)
• Findings deck with a 90‑day roadmap

Outputs: Opportunity matrix, prioritised backlog, measurement plan, test ideas.

2) Brand

Brand systems that are distinctive, consistent and built for commerce.

• Visual identity refinement or rebrand
• Design systems for components and modular content blocks
• Photography, colour and material storytelling guidelines
• Tone of voice and product naming

Outputs: Brand toolkit, component library, creative templates.

3) Build

Premium Shopify design & development that turns browsers into buyers.

• Custom theme development or high‑end theme customisation
• Complex product architecture with metafields/metaobjects
• Sampling and swatch flows (sample cart, swatch PDPs, sample-to-full prompts)
• Advanced collection filtering and comparison
• Bundles, sets and room looks
• Trade/wholesale portals (gated sign‑in, price lists, quick order)
• Internationalisation (markets, currencies, languages)
• Performance optimisation (Core Web Vitals), accessibility and QA

Tech we love: Shopify, Online Store 2.0, BugHerd, Klaviyo, Loop/Recharge/Skio, Gorgias, and more.

4) Grow

Ongoing optimisation to lift CVR, AOV and LTV.

• CRO & experimentation (hypothesis roadmap, A/B tests)
• Email & lifecycle playbooks (welcome, post‑purchase, replenishment)
• Merchandising and content sprints for seasonal drops
• SEO improvements and content production
• Retainers for proactive enhancements and support

Outputs: Monthly optimisation plan, clear reporting and steady compounding gains.

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Featured Case Study — Painting the Past

Sector: Home & Decor (Paint)
Engagement: Migration, premium design & development, branding and optimisation

The brief
Create a Shopify experience that brings colour stories to life, streamlines a large catalogue of finishes, and makes sampling effortless — all while elevating brand consistency.

What we delivered

• Migration to Shopify with clean data structure for shades, finishes and packs
• Premium design & development across homepage, collection and PDP templates
• Sampling & swatch UX including sample-first flows and prompts to convert to full‑size
• Brand refinement and component‑led design system for consistency and scale
• Performance & optimisation focusing on speed, accessibility and critical UX journeys
• Shopify B2B - price list, catalogue and VAT management

Highlights

• Faster, clearer shade discovery and comparison
• Streamlined product setup with scalable metafields
• Sampling journey that nudges to full‑size purchase
• A brand presence that feels crafted yet commercial

Want the full story? Drop us a line.

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What makes Eleven different

• Creative that converts — distinctive brand work tied to measurable outcomes
• Modular by design — flexible content blocks for merchandisers and marketers
• Commerce‑first thinking — IA, taxonomy and data structures that scale
• Senior team on the tools — strategy through to QA handled by experts
• Transparent delivery — clear roadmaps, sprints and reporting

Example features for Home & Decor on Shopify

• Multi‑variant swatches (colour, finish, size) with dynamic media
• Sample cart and post‑sample win‑backs
• Room looks & ‘shop the set’ bundles
• Trade accounts with price lists and quick order forms
• Inspiration galleries mapped to product data
• Store locator and stockist management
• International markets with localised content

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FAQs

What does a Shopify build cost for a home & decor brand?
Budgets vary by scope and complexity. We offer project‑based builds and retainers. After a short discovery, we’ll share options that balance impact and speed.

Can you migrate us from WooCommerce/Magento/other platforms?
Yes. We plan data structures for complex catalogues, map redirects for SEO, and rebuild key templates and content.

Do you support trade and wholesale?
We implement gated portals, price lists, quick order and tax handling using Shopify and approved apps or custom features.

How do you improve sampling conversion?
We refine the sample UX, connect sample carts to follow‑up flows (email/onsite), and prompt one‑click conversion to full‑size.

Do you work internationally?
Absolutely. We set up Shopify Markets, local currencies and translations, and collaborate across time zones.

Let’s build what’s next

If you’re a home & decor brand ready to turn inspiration into conversion, we’d love to help.

Audit | Brand | Build | Grow — the four pillars that power sustainable e‑commerce growth.

Start your project
Prefer to talk it through? hello@weareeleven.co

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