Shopify for Subscription Brands

Creative that converts for the innovators of tomorrow.
We help subscription brands build experiences that retain, upsell and delight — from coffee to supplements, pet care to skincare. Whether you’re just launching, scaling rapidly, or optimising for retention, Eleven is your Shopify partner for growth.

Audit | Brand | Build | Grow

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Who we help

Subscription-based DTC brands with:

• Recharge, Skio or Loop & more subscription setups
• Tiered bundles and flexible delivery frequencies
• High-margin replenishment or discovery products
• Complex logic — one-time vs recurring, trials, gifting
• Loyalty and referral integrations
• Churn, reactivation and retention challenges

The challenges we solve

• Low retention & high churn from unclear value, poor UX or limited flexibility
• Complex subscription logic that breaks UX or slows checkout
• Disconnected data across Recharge, Shopify, Klaviyo and analytics
• Flat brand experience that lacks emotional engagement post-purchase
• Limited upsell & cross-sell paths beyond the PDP
• Inefficient migration from legacy systems (WooCommerce, or other Subscription Apps)

We combine brand storytelling with data-driven growth to turn one-time buyers into loyal subscribers.

Our process & services

1) Audit

Identify the friction, leaks and opportunities in your subscription funnel.

• UX & conversion review (sign-up, manage subscription, churn flows)
• Data & tracking audit (Recharge/Skio/Loop, GA4 etc)
• Cohort & churn analysis to understand LTV drivers
• Competitor & benchmark study
• 90-day retention roadmap

Outputs: Diagnostic report, LTV model, prioritised retention actions.

2) Brand

Build distinction and trust across every touchpoint.

• Brand & creative refinement for subscription storytelling
• Retention-focused content design (unboxing, loyalty, community)
• Design systems for modular Shopify components
• Tone of voice for loyalty and communication sequences

Outputs: Brand toolkit, creative templates, content hierarchy.

3) Build

Premium Shopify design & development engineered for recurring revenue.

• Recharge/Skio/Loop implementation & migration
• Subscription UX design — flexible skip/pause/edit flows
• Bundling & build-your-own flows
• Subscription gifting, trials & upsell logic
• Headless or custom theme builds for performance
• Integrations: Klaviyo, Gorgias, LoyaltyLion, etc

Outputs: Fast, flexible, conversion-optimised subscription experience.

4) Grow

Optimisation and retention strategies that compound growth.

• A/B testing for subscription funnels and cancellation modals
• Email & SMS lifecycle flows for win-back and upsell
• Merchandising & bundle strategy
• Loyalty & referral mechanics
• Analytics dashboards for LTV and churn tracking
• Ongoing retainer for CRO and trading support

Outputs: Monthly performance reviews, experiment pipeline, and steady LTV growth.

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Featured Case Study — KickBack Coffee

Sector: DTC Coffee Subscriptions
Engagement: Shopify redesign, subscription UX, data optimisation

The brief
To create a premium, story-led subscription experience that simplifies choice, improves retention, and scales with new product launches.

What we delivered

• Custom subscription UX with flexible plan management
• Improved Coffee Club onboarding flow
• Metafield-driven architecture for scalable product data
• Mailchimp & GA4 cleanup for accurate performance tracking
• Gifting and bundle options for increased AOV

Highlights

• Higher conversion through simplified subscription journey
• Cleaner admin and data structure for future growth
• Brand experience that balances craft, clarity and conversion

Learn how KickBack Coffee improved retention and built a subscription model that scales.

What makes Eleven different

• Retention obsessed — design decisions driven by data and psychology
• Brand meets performance — distinctive creative grounded in insight
• Tech-agnostic expertise — Recharge, Skio, Loop or Bold
• Clear process — from audit to build to growth
• Senior team involvement — no hand-offs, just executional excellence

Example features for subscription brands on Shopify

• Dynamic subscription builders (coffee blends, supplements, boxes)
• One-click skip/pause/cancel UX
• Subscription gifting & trials
• Loyalty and referral integrations
• Win-back flows tied to cancellation reasons
• Churn dashboards & predictive analytics
• Personalised dashboards in customer accounts

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FAQs

Which subscription platforms do you work with?
Recharge, Skio, and Loop — we recommend based on your product, tech stack, and goals.

Can you migrate us from Bold or WooCommerce subscriptions?
Yes — we handle data migration, redirect mapping, and rebuild the subscription UX with minimal downtime.

How do you improve retention?
By simplifying subscription UX, enriching lifecycle content, and using data to target churn drivers.

Do you offer ongoing support?
Yes. Our Grow retainers cover experimentation, merchandising and performance optimisation.

Do you build headless?
When performance or personalisation warrants it. Otherwise, we build modular, scalable Shopify OS 2.0 experiences.

Let’s build what’s next

If you’re ready to grow your subscription brand, we’d love to help.

Audit | Brand | Build | Grow — the four pillars powering retention-led e-commerce.

email hello@weareeleven.co

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