The Eleven Advantage: Strategic E-commerce & Subscription Optimisation
Most agencies understand Shopify. A few understand subscriptions. We combine market-leading Shopify technical and brand expertise with a depth of subscriptions knowledge.
We're end-to-end subscription experts who help businesses scale confidently. From acquisition and conversion strategy through to retention optimisation and long-term growth planning, we ensure your subscription business enjoys predictable revenue and sustainable profitability.
As Shopify Select Partners with decades of subscription expertise, we don't just implement features - we architect complete subscription ecosystems. We build optimal bundling strategies, pricing tiers, and customer journey flows that will maximise subscription net growth.
Already Running Subscriptions? We'll audit your setup, eliminate friction points, and optimise for growth, whether you're already on Shopify or migrating from another platform.
Growing Your Membership Business? Our enterprise background means we understand both subscription commerce and membership retention at scale.
🔺 High Churn Rates
We diagnose why customers cancel, be it poor onboarding, inflexible options, mismatched pricing, or backend issues like failed payments and operational gaps. Our solutions include pricing & discount strategies, personalised onboarding, payment optimisations, improved billing flows and reduced service interruptions.
🪫 Low Conversion
We analyse your complete customer economics - not just conversion rates - to determine whether you need better messaging, different pricing, or an entirely different subscription model that optimises for lifetime value rather than immediate AOV.
🫣 Operational Complexity
We simplify your subscriptions backend operation to reduce the burden. Common issues include manual customer service tasks, inventory guesswork, and billing problems. We set up simple systems: automated customer emails, determine predictable ordering patterns, and simplify payment processes that just work without constant attention. While others focus on basic setup, we bring end-to-end subscription intelligence across four critical areas: Most e-commerce agencies understand merchant stores. Some understand subscriptions. Almost none do both well.
Our comprehensive understanding means we can identify the exact levers and triggers that will drive your growth while preventing revenue leakage. We seamlessly implement the underlying Shopify technology whilst ensuring you make the right strategic decisions from day one.
Our Subscription Intelligence™ approach is in three stages, which can run separately or as a single package.
Stage one: Subscriptions Performance Audit
We conduct deep analysis across your subscription marketing, operations, and financial data to present a complete performance picture. Our proven methodology examines customer lifetime value, acquisition costs, growth efficiency, and retention patterns.
Stage two: Retention Deep-Dive
Our experienced subscriptions experts carry out deep dive analysis to understand why your customers are leaving - whether voluntarily or not - and recommend various ways to help keep these customers for much longer.
Stage three: Implementation
Complete redesign and implementation of optimised subscription models, pricing, and operational workflows. This work is specific to the stages preceding and can be added in to any Growth Accelerator plan or a stand alone project.
Subscription Intelligence Audit
We'll analyse your current setup (or potential) across performance metrics, operations, marketing, data management,
and accounting. You'll see your biggest opportunities and exactly how to capture them—whether you're starting fresh or optimising existing subscriptions. Perfect for growing businesses ready to build predictable revenue engines that scale.
Subscriptions give you more than repeat revenue—they unlock strategic clarity.
With predictable MRR, you can forecast inventory, fund growth, and stop making reactive decisions just to hit the month’s number.
That’s not just more revenue—it’s better business.