They came to Eleven to launch their e-commerce experience — fast. We were tasked with turning an existing brand guideline into a high-performing Shopify store that looked as good as it converted.
Lazy Tan wanted more than just a storefront — they needed a fully functional, on-brand, DTC-ready ecommerce machine. The ask? Take the brand guidelines and bring them to life on Shopify. The scope covered design, theme-based build, and a full admin setup — from subscriptions and reviews to shipping, notifications, and even syncing with TikTok Shop. All of this needed to be done with a fast turnaround, without going down the route of full bespoke development.
Turning Lazy Tan’s brand guideline into a high-performing e-commerce experience wasn’t just about visuals — it was about functionality, speed, and precision. The client needed a site that looked the part and worked seamlessly, all within a tight timeline. With no appetite for a fully bespoke build, we had to deliver best-in-class functionality using a pre-existing theme, pushing it to its limits without compromising user experience. Syncing TikTok Shop with Shopify added an extra layer of complexity, and we had to ensure every backend element — from product admin and logistics to customer notifications — was airtight from day one.
We tackled this one with a lean, smart, theme-led approach. Our design team worked within the theme’s boundaries to craft a site that felt distinctively Lazy Tan — fun, cheeky, and crystal clear. We built intuitive navigation, simplified flows, and used Eleven’s expertise to make every section work harder.
On the backend, we handled subscriptions to lock in monthly revenue, built-in reviews for trust and UGC, and took care of all admin — from shipping to CRM and notification set-up. And yes, we got Shopify talking to TikTok. No sweat.
All this wrapped in a white-glove delivery — from build to launch and beyond.
The store went live, complete with full admin setup, logistics integrations, and a clean, user-friendly experience that made shopping a breeze. TikTok Shop was fully connected, creating a seamless multichannel presence. The design hit the sweet spot between brand personality and performance, and the client was thrilled with the outcome. Lazy Tan’s new storefront is glowing just as much as its customers.
Conversion Rate: 3.01%
%201.png)
.avif)
