Shopify for Fashion Brands

Creative that converts for the innovators of tomorrow.
We help fashion and apparel brands design and build Shopify experiences that sell with style. Whether you’re a fast-growing start-up, a scaling challenger or an established label evolving your digital presence, Eleven blends brand craft with e-commerce performance.

Audit | Brand | Build | Grow

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Who we help

Fashion, apparel and lifestyle brands with:

• Distinct brand DNA and strong creative direction
• Complex product variants (size, fit, colour, collection)
• Seasonal drops and fast-turn campaigns
• Global growth ambitions (multi-market, multi-currency)
• High merchandising needs (lookbooks, shop-the-edit, editorial content)
• Low conversion or retention despite brand awareness

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The challenges we solve

• Low conversion from aesthetic but underperforming sites
• Inconsistent brand experience across digital touchpoints
• Slow site speed and bloat from third-party themes or plugins
• Fragmented product setup — disjointed metafields, poor filtering
• Seasonal trading pain points — new collections breaking templates
• Internationalisation — complex pricing, stock and content per market

We bring together brand storytelling, technical precision and commercial thinking — so your fashion brand feels premium and performs powerfully.

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Our process & services

1) Audit

Understand your data, design and customer flow — and where the opportunities lie.

• Conversion, UX & speed audit (PLP, PDP, cart, checkout)
• Analytics & attribution review (GA4, Shopify)
• Content & merchandising audit (imagery, hierarchy, messaging)
• SEO, retention and funnel insights
• 90-day action roadmap

Outputs: Audit deck, KPI benchmark, optimisation roadmap.

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2) Brand

Elevate your brand identity and visual system for commerce.

• Brand refinement or full identity rework
• Creative direction for e-commerce photography and styling
• Modular UI and component library for seasonal flexibility
• Tone of voice for product storytelling and campaign messaging

Outputs: Brand toolkit, modular design system, creative templates.

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3) Build

Design and develop a high-performing Shopify experience that converts.

• Custom Shopify theme or advanced OS 2.0 build
• Optimised product architecture (variants, metafields, filters)
• Lookbook & “Shop the Edit” layouts
• Integrated campaigns & collection storytelling
• Size guides, fit finders and returns UX
• International setup via Shopify Markets
• Integrations: Klaviyo, Gorgias, Okendo, LoyaltyLion, Skio

Outputs: Fast, flexible and scalable Shopify storefront that balances brand and performance.

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4) Grow

Ongoing optimisation that compounds brand and commercial gains.

• Conversion rate optimisation and UX experimentation
• Seasonal content sprints (collection refreshes, campaign updates)
• Email & lifecycle strategy (Klaviyo)
• Paid landing page design and A/B testing
• SEO improvements and analytics reporting

Outputs: Continuous performance improvements and steady conversion lift.

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Featured Case Study — This Is SEFI

Sector: Women’s Fashion
Engagement: Shopify optimisation, UX design & strategic support

The brief
SEFI wanted a proactive Shopify partner to improve conversion, optimise UX and deliver measurable growth. They needed better clarity, creative alignment and commercial focus.

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What we delivered

• Homepage & navigation redesign to improve discovery and clarity
• CRO-focused UX updates on PDP and checkout
• Gift With Purchase functionality across markets
• Strategic growth roadmap across loyalty, deiscovery & retention
• Monthly retainer support with clear deliverables and reports

Highlights

• Conversion uplift of +19%
• More efficient retainer structure with proactive delivery
• Stronger brand consistency and creative storytelling

SEFI's growth story shows how small UX changes can deliver major impact when brand and performance align.

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What makes Eleven different

• Creative that converts — brand excellence that drives measurable results
• Fashion specialists — experience across apparel, accessories and lifestyle
• Modular systems — designed for seasonal agility
• Performance mindset — every design decision backed by data
• Collaborative process — your brand, our expertise, one growth team

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Example features for fashion brands on Shopify

• Advanced product filtering (size, fit, colour, availability)
• Lookbooks, shop-the-edit, and collection storytelling
• Integrated size guides & fit finders
• Modular campaign pages for seasonal drops
• Loyalty, gifting and upsell integrations
• International pricing and currency support
• Klaviyo flows for retention and re-engagement

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FAQs

Do you work with emerging fashion brands?
Yes — we support start-ups, scaling labels and established names. Our packages flex by scope and growth stage.

Can you migrate us to Shopify?
Yes. We handle migration from WooCommerce, Magento or custom builds, ensuring clean data, redirects and SEO continuity.

Do you manage seasonal campaign updates?
Absolutely. Our Grow retainers include campaign rollout, content refreshes and performance optimisation.

Do you support international expansion?
Yes — we implement Shopify Markets with currencies, translations and localised content per region.

Can you help with CRO and analytics?
Yes — we use GA4 and Shopify to set up accurate tracking, A/B test variants and measure what moves the needle.

Let’s build what’s next

If your fashion brand is ready to turn creativity into conversion — we’d love to help.

Audit | Brand | Build | Grow — the four pillars behind every high-performing fashion store.

Email hello@weareeleven.co

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