From the Daydreamer firming body serum to Moon Swim body wash and Mood Jellies, every product is designed to turn a daily routine into a small ritual. Joonbyrd sells on Shopify across the UK and US and runs subscriptions through Skio. We started with discovery using our B.E.S.T framework to set a clear baseline. Since then, we've worked alongside the Joonbyrd team as their Shopify partner, designing and developing the features that move the numbers, which is exactly how we like to work.
Joonbyrd is a UK body-care brand selling on Shopify in the UK and US, with Skio subscriptions. Eleven ran a Subscription Intelligence™, UX/CRO and technical audit, then designs and develops new features as Joonbyrd's ongoing Shopify partner. A year on, conversion is up 45%, orders have doubled and subscription revenue has grown 170%.
Our role: Subscription Intelligence™, UX/CRO and technical audit, then ongoing design, development and subscription optimisation work.
Joonbyrd had a beautiful brand and a growing audience on both sides of the Atlantic. What it needed was a store that turned that attention into orders and subscribers. The team asked us to:
We began with our Subscription Intelligence™, UX/CRO and technical audit, following the whole journey from homepage to cart using real customer data.
Joonbyrd's products looked beautiful, but the store wasn't telling their story fast enough. Two in three visitors left after a single page.
The fixes followed the evidence: stronger trust signals, a clearer homepage story, easier navigation and product pages that lead with benefits.
With the audit as our roadmap, we've designed and developed improvements across the store, one sprint at a time:
Every change starts in the data, and anything that touches the offer or the copy is tested first.
A year on, we went back to the numbers. Conversion has already passed what the audit predicted.
There's still more to go for, with bigger baskets and longer-lasting subscriptions next on the list. The work doesn't stop, and neither do we.
Eleven started with a Subscription Intelligence™, UX/CRO and technical audit of Joonbyrd's Shopify store, which set the baseline for all later work. Eleven has since worked as Joonbyrd's ongoing Shopify partner, designing and developing new features, improving Skio subscriptions and supporting the US market alongside the UK.
Joonbyrd's Online Store conversion rate rose 45% year on year, ahead of the projection in Eleven's original audit. Orders doubled over the same period, helped by more traffic as well as better conversion.
Joonbyrd's subscription revenue grew 170% year on year. Eleven made the Subscribe & Save offer clearer on product pages, and the next phase focuses on keeping subscribers for longer.
Subscription Intelligence™ is Eleven's approach to subscription e-commerce. It uses subscription platform data, such as Skio or Recharge, alongside Shopify analytics to make objective decisions about design, offers and optimisation.
The audit found that two in three visitors left after one page, nearly half of homepage visitors left almost straight away, and almost half of traffic came from mobile on layouts that weren't built for it.
Eleven compared Joonbyrd's Shopify Online Store data year on year, using the original audit as the baseline, with subscription figures from Skio.
Joonbyrd runs on Shopify with Skio for subscriptions. Eleven used Shopify Analytics, Microsoft Clarity and Skio reporting, and A/B tests changes before rolling them out.
