Kickback Coffee roasts speciality coffee in Cheshire for people who would rather be outside, and its brand is loud, colourful and proudly zero beige. Subscribers already made up around half of Kickback's website orders, but the old store didn't give them, or anyone shopping for a coffee lover, much of a journey. We designed and built Kickback's new Shopify store, followed by a bespoke subscription builder with gifting built in.
Kickback Coffee is a speciality coffee roaster in Cheshire selling freshly roasted beans, subscriptions and brewing kit across the UK on Shopify. Eleven designed and built its new Shopify store and a bespoke subscription builder that lets customers gift a coffee subscription. In the first year after launch, online sales rose 59%, subscription orders 43% and average order value 12%.
Our role: UX/UI design, Shopify theme build, a bespoke Bold subscription builder with Givy gifting, and ongoing success development.
Kickback had a loyal following, a growing subscription base and a team who know their coffee inside out. They wanted a store that felt as bold as the brand and made subscribing, and gifting, feel easy. Kickback asked us to:
We started with wireframes and a close look at how Kickback's customers shopped, alongside how other UK roasters handle subscriptions and gifting.
Kickback's subscribers were already its most loyal customers, but the store wasn't making the most of them.
That gave us a clear direction: put subscriptions and gifting at the heart of the new store.
We rebuilt Kickback's store on Shopify first, then followed it with a subscription builder made just for them, which is one way we can work together: launch the essential MVP, then keep building.
The result is a store as full of flavour as the coffee, and one Kickback's team can run day to day.
The new store gave Kickback's customers more reasons to buy, and to keep coming back. In the first year after launch the numbers moved across the board, helped by more traffic as well as better conversion.
The work doesn't stop here. We're still working with Kickback Coffee, with new features, campaigns and optimisations rolling out across the store, and we're proud to be part of Kickback's growth journey.
Eleven designed and built Kickback Coffee's new Shopify store, including product pages with producer stories and a mobile-first navigation. We then built a bespoke subscription builder using Bold Subscriptions, with a gift path powered by Givy, and we continue to develop the store with Kickback's team.
In the first year after launch, conversion from search rose 32% and conversion over Christmas rose 33%. Four in five shoppers who start checkout on Kickback Coffee's store now complete it, up from under two in three before the redesign.
Subscription orders grew 43% in the first year after launch, and monthly subscription orders are up 71% since the new store went live. Subscriptions still make up around half of Kickback Coffee's website orders, now with gift subscriptions alongside them.
Customers answer a few questions in Kickback Coffee's subscription builder, pick a coffee and a gift length, and add a message. The gift and its shipping are paid upfront, and the recipient gets an email to activate it with their own delivery details. It runs on Bold Subscriptions and Givy. Want the same? We have the secret sauce.. get in contact!
Kickback Coffee's online sales rose 59% in the first year after launch, and average order value rose 12%, helped by more traffic as well as better conversion. Online orders grew 40% over the same period.
Eleven compared Kickback Coffee's Shopify data for the year after the new store launched with the year before. Conversion was compared with the most recent comparable year of store data, using like-for-like periods.
