Shopify agency for food and drink brands that are built to grow

The Shopify subscription agency for food and drink brands that think beyond the first order

Food and drink is one of the most competitive DTC categories on Shopify — and one where subscription, AOV and repeat purchase rate make or break a business. Eleven is a design-led Shopify agency that works exclusively with high-growth food and drink brands, helping them convert browsers into subscribers and subscribers into long-term customers.

Our clients include TRIP Drinks (+68% sales, +51% subscriptions), Days Brewing (+26% CR, +49% subscriptions) and JENKI Matcha (+16% CR, +15% subscriptions), Press London, Kickback Coffee & more.

What we do for food and drink brands

Build projects and ongoing success retainers for food and drink brands

Shopify design and development

Built around product discovery and replenishment. Design and build Shopify stores that make it effortless for customers to find, trial and reorder. Every page — from homepage to PDP — is built around the behaviours that drive repeat purchase and long-term retention.

Subscription strategy and implementation

Implement and optimise subscription on Shopify using Recharge, Skio or Loop — whichever platform fits your business model. We handle everything from plan architecture and pricing logic to subscribe flows, account portals and cancel journeys.

Build-a-box and bundle builder flows

Design and build flexible bundle and build-a-box experiences that increase AOV and subscription uptake. From mix-and-match logic to quantity breaks and incentives, we create intuitive systems that encourage routine-building, repeat purchases and long-term customer commitment.

CRO for PDPs, bundles, checkout and post-purchase

Identify and remove the friction stopping customers from converting — across product pages, bundle flows, checkout and post-purchase. Data-led testing and UX improvements that compound revenue over time.

Subscription Intelligence™ audits

Our proprietary framework for auditing and optimising every stage of the subscription journey — from acquisition and activation through to retention and churn recovery. Built on behavioural data, cohort analysis and UX insight.

Brand-led design that converts

Create a Shopify store where brand and conversion work together, not against each other. Editorial quality design with commercial architecture baked in — from first impression to repeat purchase.

Our food and drink clients

View our work
Our design-led CRO approach delivers results

E-COMMERCE CREATIVE THAT CONVERTS

JENKI Matcha results: +16% conversion rate, +1.9% AOV, +15% subscriptions
JENKI Matcha
CR | AOV | Subscriptions
+16% | +1.9% | +15%
TRIP Drinks results: +68% sales, +119% AOV, +51% subscriptions
TRIP Drinks
Sales | AOV | Subscriptions
+68% | +119% | +51%
Days Brewing results: +26% conversion rate, +21% AOV, +49% subscriptions
Days Brewings
CR | AOV | Subscriptions
+26% | +21% | +49%
Magic Scoop results: +11% conversion rate, +1% AOV, +86% subscriptions
Magic Scoop
CR | AOV | Subscriptions
+11% | +01% | +86%
Why food and drink brands choose Eleven
Food and drink brands rely on repeat purchase and subscription to build sustainable revenue. We understand replenishment cycles, subscription churn, and the UX decisions that determine whether a customer subscribes or bounces. 

We have built subscription flows for some of the UK's fastest-growing drink and food brands. Our Subscription Intelligence framework is built specifically for consumable brands; combining behavioural data, cohort analysis and UX insight to grow recurring revenue and reduce churn.

We know Recharge, Skio and Loop inside out, and we'll recommend the right platform for your business model.
Recharge subscriptions
Skio subscriptions
Loop subscriptions
What Shopify subscription apps do you use for food and drink brands?

We work with Recharge, Skio and Loop — the three leading Shopify subscription platforms. We will recommend the right one based on your business model, AOV, churn risk and growth ambitions.

Can you help us migrate to Shopify from another platform?

Yes. We handle migrations from WooCommerce, Squarespace, Magento and custom platforms to Shopify and Shopify Plus, preserving SEO equity and subscription data throughout.

Do you work with Shopify Plus food and drink brands?

Yes. We are a Shopify Plus partner and work with food and drink brands at all stages — from early DTC growth to high-volume Shopify Plus stores.

What results can food and drink brands expect?

Our food and drink clients have seen results including +68% sales growth (TRIP Drinks), +49% subscription growth (Days Brewing) and +16% conversion rate improvement (JENKI Matcha). Results vary by brand, starting point and scope of work.

We are Eleven, your shopify partner
Graduate your e-commerce growth
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